Loy­al­ty cards are mem­ber­ship cards that pro­vide rewards and incen­tives to encour­age cus­tomers to con­tin­ue shop­ping at a store or brand. HYDCARD can help you print your own designed loy­al­ty cards. (Also loy­al­ty card is called score­card, point card etc.)

Point System

Loy­al­ty cards usu­al­ly have a point sys­tem where cus­tomers can accu­mu­late points through pur­chas­es and redeem the points for rewards like dis­counts, gifts or spe­cial offers. The point sys­tem moti­vates cus­tomers to spend more to earn more points.

Build Brand Loyalty

By reward­ing cus­tomers for their con­tin­ued busi­ness, loy­al­ty cards help to fos­ter brand loy­al­ty and long-term rela­tion­ships between the cus­tomer and the com­pa­ny. Cus­tomers will keep com­ing back to get more points and redemp­tions.

For All Customers

Loy­al­ty cards are usu­al­ly open to all cus­tomers to join for free. The broad reach helps to lock in as many cus­tomers as pos­si­ble into the loy­al­ty pro­gram. Some cards have tiered sys­tems to pro­vide greater rewards for high-spend­ing cus­tomers.

Promote Repeat Sales

By offer­ing points and rewards for future pur­chas­es, loy­al­ty cards effec­tive­ly moti­vate cus­tomers to con­tin­ue fre­quent shop­ping at the store or brand. This helps to gen­er­ate repeat sales and high­er over­all spend­ing.

Important Marketing Tool

Loy­al­ty cards are an impor­tant mar­ket­ing tool for busi­ness­es to attract new cus­tomers, retain exist­ing cus­tomers, boost sales, build brand aware­ness and col­lect cus­tomer data. The data can be used to improve mar­ket­ing ini­tia­tives.

Increase Customer Lifetime Value

By incen­tiviz­ing long-term rela­tion­ships and spend­ing, loy­al­ty cards help to increase the cus­tomer life­time val­ue for brands — which means high­er rev­enue and prof­itabil­i­ty over the life­time of the rela­tion­ship with the cus­tomer.

The goal of loy­al­ty cards is to build last­ing rela­tion­ships with cus­tomers through a sys­tem of rewards in exchange for their loy­al­ty and repeat busi­ness. For cus­tomers, loy­al­ty cards pro­vide real ben­e­fits and moti­va­tion to stick with a brand or store. For com­pa­nies, loy­al­ty cards help to dri­ve key busi­ness met­rics like cus­tomer reten­tion, life­time val­ue and same-store sales growth. They have become an inte­gral part of mar­ket­ing strate­gies for both large and small retail­ers.