A gift card is pre­paid stored-val­ue mon­ey card usu­al­ly issued by a retail­er or super­mar­ket to be used as an alter­na­tive to cash for pur­chas­es with­in a par­tic­u­lar store or relat­ed busi­ness­es. Gift cards are known as gift cer­tifi­cates, gift vouch­ers or gift tokens.We always see super­mar­kets are sell­ing plas­tic gift cards with card hang­er car­ri­ers.

Ven­dor gift cards is easy to car­ry, water­proof, good print­ing effect, cheap cost. They are very pop­u­lar to be used as gifts.

Attract new cus­tomers: Super­mar­kets can issue gift cards to attract new cus­tomers to expe­ri­ence con­sump­tion. Espe­cial­ly for poten­tial cus­tomers who have not yet estab­lished loy­al­ty, gift cards can pro­mote their ini­tial con­sump­tion and expe­ri­ence the goods and ser­vices of the super­mar­ket. This helps super­mar­kets gain new cus­tomers and estab­lish long-term rela­tion­ships.

Build cus­tomer loy­al­ty: Gift cards can be com­bined with mem­ber­ship cards or point col­lec­tion cards to encour­age cus­tomers to shop repeat­ed­ly in stores to pur­chase dai­ly neces­si­ties or food. This can devel­op cus­tomer con­sump­tion habits, build brand loy­al­ty, and bring sta­ble income to super­mar­kets. 

Mar­ket­ing tool: Gift cards them­selves can be used as a mar­ket­ing tool to dri­ve traf­fic through dis­tri­b­u­tion or sales at out­lets; they can also be com­bined with oth­er pro­mo­tion­al activ­i­ties to increase the attrac­tive­ness of the activ­i­ties. This helps super­mar­kets pro­mote their brands and prod­ucts. 

Poten­tial demand cov­er­sion: Some cus­tomers will pur­chase and store val­ue in gift cards for future use. This stored val­ue amount can be con­vert­ed into actu­al sales rev­enue for the super­mar­ket with­in a cer­tain peri­od of time. This is also a way to obtain work­ing cap­i­tal.

Data sta­tis­tics: The usage and stored val­ue of gift cards can pro­vide super­mar­kets with data on cus­tomer con­sump­tion poten­tial and pref­er­ences. This infor­ma­tion helps super­mar­kets launch per­son­al­ized mar­ket­ing for dif­fer­ent cus­tomer groups and can bring high­er sales rev­enue to super­mar­kets.  

Social respon­si­bil­i­ty: At some point, super­mar­kets may issue spe­cial pur­pose gift cards, such as char­i­ty cards, for pub­lic wel­fare and char­i­ty. This can increase pub­lic good­will towards the super­mar­ket brand and reflect the cor­po­rate social respon­si­bil­i­ty.

If you want to pro­mote your busines and improve cus­tomer loy­al­ty, gift cards indeed is a good solu­tion. HYD­Card is a pro­fes­sion­al plas­tic gift cards and paper card car­ri­er solu­tion provider.

Gift Card with Car­ri­er